Rwanda is the cleanest proof on the continent that market architecture, not market size, determines relevance — and that is exactly the kind of market Veri was built to make legible. I want to make an argument this week that cuts against some instinctive allocator habits. The habit is to equate market size with market relevance. Larger market, more attention. Smaller market, less attention, or none. That habit is defensible in a world where the architecture of a market scales
