Kenya’s Ziidi Trader proves that Africa’s retail investor base is not a future ambition but a present reality — and that the infrastructure to serve it must be built to match. On 10 February 2026, Safaricom and the Nairobi Securities Exchange launched Ziidi Trader, embedding direct share trading into the M-PESA Super App. The platform went live to a market of roughly 35 million M-PESA users in Kenya, removing the requirement for a separate CDS account, a licensed broker relat
