Africa has never lacked ambition. What it has lacked — unfairly, but persistently — is trust. Too often, conversations about investing in Africa are framed around potential returns. Big numbers. Fast growth. Catch-up stories. But long-term capital doesn’t respond to promises. It responds to process . Performance attracts attention. Credibility attracts capital. Global investors don’t need Africa to outperform tomorrow. They need to believe the rules won’t change unexpectedly.
