Some challenges attract you not because they are easy, but because they stretch something you know you haven’t fully developed yet. For me, connecting Africa as a cross-border trading continent is one of those challenges. Africa is not a single market. Not a single rhythm. Not a single way of doing business. It is a mosaic of histories, regulatory environments, economic realities, and deeply rooted cultural norms. From the outside, it’s often spoken about in broad strokes. Fr
