veri blog

Africa is often spoken about as if it were a single place. A market. A narrative. An opportunity. In reality, Africa is 54 countries—each with its own economic structure, regulatory framework, political history, financial system, and pace of development. Treating it as a homogeneous whole isn’t just inaccurate; it’s operationally dangerous. I’ve learned that the real challenge isn’t ambition. It’s understanding. When you work across African markets, surface-level knowledge is

Some challenges attract you not because they are easy, but because they stretch something you know you haven’t fully developed yet. For me, connecting Africa as a cross-border trading continent is one of those challenges. Africa is not a single market. Not a single rhythm. Not a single way of doing business. It is a mosaic of histories, regulatory environments, economic realities, and deeply rooted cultural norms. From the outside, it’s often spoken about in broad strokes. Fr