Africa is often spoken about as if it were a single place. A market. A narrative. An opportunity. In reality, Africa is 54 countries—each with its own economic structure, regulatory framework, political history, financial system, and pace of development. Treating it as a homogeneous whole isn’t just inaccurate; it’s operationally dangerous. I’ve learned that the real challenge isn’t ambition. It’s understanding. When you work across African markets, surface-level knowledge is
